Customer Acquisition
Add customers that fit the plant, not just the pipeline.
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Content MarketingManufacturing Expert Hubs: A Better Way to Learn, Try and Buy
Manufacturing International Expert Hubs create a connected buyer journey to learn, try and buy trusted
Mike Russell
3 min
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AI for Sales & MarketingLeveraging Video Marketing to Showcase Products and Processes in Manufacturing
Discover the power of video marketing for manufacturers. Learn which video types and platforms drive engagement, build trust,…
Mike Russell
3 min
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CRMDeciding if You Need a CRM for Your Manufacturing Business in 2026
Manufacturing team utilizing CRM software on digital devices to streamline customer management, track sales processes, and improve collaboration…
Mike Russell
4 min
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Channel & Distributor SalesCan Your Manufacturing Business Balance B2B and B2C? Exploring the Pros and Cons of Each Market
For manufacturing companies earning less than $500 million in annual revenue, deciding whether to pursue…
Mike Russell
6 min
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Content MarketingB2B Manufacturing Buyer Journey: The Dual Performance System That Wins Complex Sales
Manufacturing companies that implement dual performance systems—aligning their sales and marketing processes with both McKinsey’s strategic framework and…
Jon Foley
12 min