About Russell’s Group (Est. 2004)

Russell’s Group is the parent company of Manufacturing International (MfgInternational.com), the flagship platform for modern small and mid-sized (SMB) manufacturers.

Explore MfgInternational.com

Who We Are

Founded in 2004, Russell’s Group is an independent business and digital media company built by operators with deep experience helping organizations grow in complex, highly competitive markets.

For more than two decades, Russell’s Group has designed and executed digital strategies for companies navigating long sales cycles, technical buying processes, distributed operations, and rapid market change. While our work has spanned multiple industries, manufacturing has always been the core focus.

Notably, our work includes multi-year engagements with:

• General Electric (5 Divisions)

• Caterpillar (3 Divisions including launching a Global Parts Camp[a

• AT&T

• Over 200 Caterpillar dealer locations

• Numerous small and mid-sized manufacturers across the U.S.

This breadth of experience—from enterprise-scale operations to SMB realities—has shaped our understanding of how manufacturers actually operate, compete, and grow.

Today, Russell’s Group operates and invests in durable, long-term platforms designed to serve professionals with clarity, independence, and real-world relevance.

Two Decades Serving Manufacturers

Russell’s Group has worked with hundreds of companies, including many in the manufacturing sector—from global enterprises to small and mid-sized operators.

Our manufacturing experience includes:

• Complex B2B demand generation
• Technical product visibility and positioning

• Multi-location and dealer-network optimization

• SEO/SEM

We Understand Manufacturing—Digitally and Physically

Manufacturing challenges don’t live solely online—and neither does our experience.

Russell’s Group understands:

• Long and complex buying cycles

• Distributor vs. direct-channel dynamics

• Workforce and skills shortages

• Supply chain complexity

• Capital equipment investment decisions

• Legacy systems colliding with modern digital expectations

Digitally, we’ve seen how manufacturers struggle with fragmented information, vendor-biased content, and marketing strategies that don’t reflect how industrial buyers make decisions. Physically, we understand the operational realities that shape those decisions long before a purchase is made.

Why We Built Manufacturing International (MfgInternational.com)

After years of advising and executing for manufacturers, one pattern became impossible to ignore:

Manufacturers lacked a trusted, independent platform built specifically for their needs.

Too much of the available information was:

• Vendor-driven

• Overly promotional

• Shallow or theoretical

• Disconnected from real-world manufacturing conditions

Manufacturers needed a place where operators, advisors, engineers, and specialists could share insight grounded in experience—not marketing agendas.

MfgInternational.com was born from that realization.

Our Flagship Platform: MfgInternational.com

Launched in 2024, Manufacturing International (MfgInternational.com) is the flagship platform of Russell’s Group.

It represents the evolution of more than 20 years of manufacturing-focused experience into a single destination built for today’s SMB manufacturers.

MfgInternational.com delivers:

• Expert-driven insights

• Product and service reviews

• Independent news and analysis

• Practical tools and resources

• Coverage across the full manufacturing ecosystem

Everything on the platform is designed to help manufacturers make better decisions—faster and with greater confidence.

A Growing Network of Manufacturing Experts

A defining strength of MfgInternational.com is its unprecedented contributor network, which is rapidly becoming one of the largest and most credible collections of manufacturing expertise available online.

This growing network includes:

• Manufacturing executives and operators

• Engineers and technical specialists

• Workforce and operational experts

• Supply chain, finance, and technology advisors

• Industry veterans with real-world results

Rather than relying on anonymous or generalized content, MfgInternational.com is built around named experts with proven experience, giving manufacturers access to insight they can trust and apply.

Russell’s Group actively supports this contributor ecosystem—ensuring editorial independence, rigorous standards, and long-term alignment between contributors and the platform.

What Sets Russell’s Group Apart

• Founded in 2004 with a long-term operating mindset

• Deep, sustained experience in manufacturing

• Operator-led, not trend-driven

• Independent and vendor-neutral

• Strong digital expertise grounded in physical-world realities

• Focused on building platforms—not chasing short-term attention

Our Role Today

Today, Russell’s Group serves as:

• The owner and operator of MfgInternational.com

• The strategic steward of its editorial standards

• The long-term investor in its growth and expansion

While MfgInternational.com is the public-facing flagship, Russell’s Group ensures the platform remains independent, credible, and built to serve manufacturers for years to come.

Looking Ahead

Russell’s Group remains committed to expanding MfgInternational.com as a trusted global resource for manufacturers navigating rapid change—whether in technology, workforce, supply chain, or operations.

Our focus is simple:

• Support manufacturers with real insight

• Elevate expert voices

• Build a platform that grows in value over time

Explore our flagship platform:

MfgInternational.com